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Club
Collaboration with the world's largest international airline began in 2014.
14 August 2024, 11h00
Iconic branding on the front of Benfica jerseys
This renewal marks a significant milestone in the relationship between the club and the airline, who have been collaborating for over a decade with a shared passion for excellence.
Emirates became Benfica’s Official Airline Partner in 2014 and one year later deepened the partnership with the club by prominently featuring its iconic branding on the front of Benfica's jerseys.
This new contract, the longest and most significant signed to date in Benfica's history in terms of front-of-shirt sponsorship, will continue with a renewed focus, with the updated “Fly Better” brand on the kits and symbolizing the shared commitment between the airline and the Club to reaching new heights.
"We are thrilled to extend our partnership with Emirates, a brand that epitomizes excellence and ambition," said Rui Costa, President of SL Benfica. "This renewal is a testament to the success of our collaboration over the past years and our shared vision for the future. Together, we will continue to soar and achieve even greater success.", he stressed.
Boutros Boutros, Executive Vice President of Corporate Communications, Marketing and Brand at Emirates said: "We see the extension of our partnership with Benfica as an opportunity to take the fan experience of the club’s passionate supporters in Portugal and around the world to a new level, as we grow and deepen our association with one of the most successful clubs in European football history. It’s also about our investment in Portugal, an integral part of our European network and a destination we’ve been serving for over 10 years, and this partnership illustrates our long-term commitment to the country."
As Benfica's Official Airline Sponsor since the 2015/16 season, Emirates has been a steadfast partner, with the "Fly Better" Emirates logo becoming synonymous with Benfica's illustrious kit. With this renewal, both organizations are working closely to deliver exceptional experiences to fans.
Text: Editorial Staff
Photos: SL Benfica
Last update: Wednesday, August 14, 2024