SL Benfica signs partnership with PRIME until 2027

Sport Lisboa e Benfica announces a new partnership with Logan Paul and KSI's popular drink, PRIME. This collaboration establishes PRIME as the Club's official hydration partner until 2027, reinforcing Benfica's commitment to excellence and innovation, both on and off the pitch.

The partnership between Benfica and PRIME, an important part of the Congo Brands group, goes beyond supplying drinks. PRIME will have a presence at the Estádio da Luz, with its brand integrated into various communication platforms, guaranteeing ample exposure during all home games. In addition, PRIME will be responsible for supplying its hydration drinks to the senior football team, supporting the athletes with the best possible hydration during training and matches.

Miguel Bento, SL Benfica's Commercial and Marketing Director, comments: "This partnership with PRIME reflects not only our commitment to high performance and innovation, but also recognizes PRIME's impressive digital footprint. Its strong presence on social media and popularity among young audiences perfectly complement our strategy of digital engagement and global strengthening of the Benfica brand."

This collaboration highlights Benfica's ongoing commitment to improving conditions for its players and offering its fans a first-class experience. PRIME is equally excited to be part of this journey, contributing its expertise and innovative products to the well-being and performance of Benfica's athletes.