SL Benfica and Betano renew partnership for another three years

Sport Lisboa e Benfica and Betano, the Club's sponsor since the 2021/22 season, have renewed their partnership for another three years.

Kaizen Gaming's premium sports betting, and online casino brand was the first to feature on the sleeve of SL Benfica's official jersey and will remain as Official Betting Sponsor until the 2026/27 season.

"We are very excited to renew our partnership with Betano, a leading sports betting brand that continues to show a strong commitment to football globally. This agreement not only reinforces our successful collaboration, but also allows us to offer innovative experiences to our fans. Betano's presence on the sleeve of our jersey symbolizes the importance of this partnership and is vital for our international growth and to consolidate our global presence," claims Bernardo Faria de Carvalho, SL Benfica's International Expansion Director.

"We are thrilled to extend our partnership with Benfica as we embark on this exciting new chapter together. Working closely with the Eagles over the past few years, we have witnessed first-hand the Club's unwavering dedication to excellence on and off the pitch, which is matched only by the support and enthusiasm of its fans.  By renewing our support for Benfica, we reaffirm our continued commitment to Portugal, its football fans and its prestigious sporting institutions, as well as to offering premium, fun and safe betting experiences," says Julio Iglesias, Chief Commercial Officer of Kaizen Gaming.

As well as being displayed on the official jersey, the contract between the two entities involves various joint features and activations. The sponsorship agreement also extends to the sleeve of the B team's jersey and also that of the Under-23 team, which plays in the Liga Revelação.