Premier Bet named Benfica’s Official Betting Partner for Angola and Mozambique

Sport Lisboa e Benfica has just established a new partnership with Premier Bet, which will become the Official Betting Partner of Sport Lisboa e Benfica in Angola and Mozambique.

The commitment between these two leading brands presents an opportunity for Benfica to strengthen its presence in the PALOP (Portuguese-speaking African countries) region, where it has a long-standing and strong connection sustained by a large fan base, allowing supporters to get closer to the Club with the opportunity to win prizes, access content and enjoy unique experiences.

Furthermore, this partnership forms a central pillar in Premier Bet's ambition to become the number one online operator across Africa in the coming years. The brand already operates in sixteen markets on the continent with millions of users on its online platforms, and the strategy is to expand to more countries.

For Domingos Soares de Oliveira, CEO of SL Benfica, "this is an important partnership due to the strong ties that Benfica has with Angola and Mozambique". "The glorious history of this club has been built with many athletes from these countries who have contributed to countless titles. We have millions of supporters who passionately support us in all PALOP countries. This partnership is, therefore, a way for us to get closer to these supporters. It is also the first Regional Partner under the scope of our international growth strategy. We are sure that this relationship will be long-lasting", stressed Domingos Soares de Oliveira.

CEO of GOAT Interactive, Christopher Coyne, says: "Benfica are a legendary footballing name around the world, particularly in Portuguese speaking countries. Their success, both at a domestic and international level, over a long period of time, is phenomenal whilst their conveyor belt of talent from their academy marks them as the best in Europe for producing world stars. As Premier Bet looks to strengthen its position in Angola and Mozambique, we intend for this unique partnership with Benfica to help create brand fame and cut-through, as well as providing their millions of Africa-based fans with new and exciting ways to experience Premier Bet. We’re excited to bring this partnership to all Benfiquistas in Angola and Mozambique!"