Benfica e EA Sports extend partnership

Sport Lisboa e Benfica has just renewed its partnership with (EA), the global leader in interactive digital entertainment, reinforcing the commercial relationship between the two entities.

Joint initiatives will soon be announced, with special focus on one of the world's most successful video game franchises EA Sports FIFA.

"It is natural that two companies committed to innovation and technology for the development of their activities stay together. This renewal demonstrates the belief in Benfica's brand value by global partners who are leaders in their sectors", claimed Domingos Soares de Oliveira, CEO of SL Benfica.

The same responsible adds that "several initiatives will be developed soon to enhance the Benfica brand within the scope of one of the most successful games in the world."

"We’re thrilled to be extending our partnership with Benfica – reinforcing our commitment to offer the highest quality of authentic experiences to football fans across the globe. We look forward to sharing further ways we’ll enhance FIFA experiences for Benfica fans, and will continue to engage their global following as we grow the love of football", said David Jackson, VP of Brand, EA SPORTS FIFA.