🎥 Miguel Bento: “Our mission is to get close to those who love Benfica”

STATEMENTS

Sport Lisboa e Benfica presented, on Thursday, in the dressing room of the first football team, another pioneering project, Benfica Play.

Was there a need for Benfica to enter this new digital age and once again be a pioneer to bring the best of the Benfica universe to the fans?

Absolutely. Our mission is to find ways to get as close as possible to all those who love our Club, so, this is indeed a differentiating mark that will allow us not only to be closer to our Members and supporters, with the best contents, how to differentiate each one of them and start identifying, also in this chapter, what people's tastes are. This is the way to improve our relationship with all those who love Benfica.

This was an idea that had been on the table for a long time. What were the biggest difficulties you encountered

We are in a very embryonic phase. We will appear today with 17 contents, at 9:00 pm, when the platform is on the air. I would say that the difficulties have to do with breaking down the barriers that are in place in the universe of sport. There are things that are recorded, but they obviously must be edited so that we can figure out what we can put out.