SL Benfica and Pepsi united until 2027

Sport Lisboa e Benfica and Pepsi, the iconic brand of the PepsiCo group, are joining forces in a partnership that will last for the next three sporting seasons (until 2027), and which will result in Pepsi's exclusive presence as the official naming sponsor of the Fan Zone at the SL Benfica Stadium.

A marca vai refrescar a Fan Zone, The brand will be refreshing the Fan Zone, supporting a space where entertainment is guaranteed in the warm-up to matches at the Sport Lisboa e Benfica Stadium, allowing fans to arrive before the games and have a unique and fun experience in an area that includes music with guest artists, entertainment and catering, which from now on will feature Pepsi to further elevate the Club's mystique.

To celebrate this collaboration, an activation took place at half-time of the match between SL Benfica and Santa Clara, which took place on September 14 at the Estádio da Luz. The fans in the Cathedral were surprised at half-time with an exciting light and sound show, where the big news was revealed: the Benfica Fan Zone is now Pepsi!

Jorge Castanheira, Head of Brand & Digital at Sport Lisboa e Benfica, says: "One of Benfica's missions is to provide the best experiences for its Members and fans, and the partnership with Pepsi allows us to reinforce this. A brand like Pepsi in the Benfica Fan Zone not only adds value to this convivial space, but also underlines the strength and relevance of our brand in collaborating with global leaders who share our vision of innovation and excellence."

Catarina Galhordas, Marketing Manager Beverages at PepsiCo in Portugal, says: "It is with great enthusiasm that we announce this new partnership with Sport Lisboa e Benfica, and together we will unite music, entertainment and sport in the Fan Zone, which is one of the brand's major objectives worldwide and which in Portugal we want to amplify even more. In addition to the unique opportunity to present football fans with the brand's new visual identity, which is more vibrant but still as iconic, bold and challenging as ever."