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Club
The international consultancy KPMG carried out the 2020 edition of the study “Football Clubs' Valuation: The European Elite”.
28 May 2020, 16h54
Estádio da Luz
In addition to the annual financial component presented by the clubs, KPMG also analyses three parameters: be among the top 50 clubs in total operating revenue; be in the top 50 according to the coefficient of the last five seasons in UEFA competitions; be in the list of the top 30 clubs with the highest number of followers in social networks (Facebook, Twitter, Instagram and YouTube) up to January 2020.
Note that the commercial value of the Benfica Brand is 410 million euros, which means a growth of 23 percent compared with the same period of the previous year.
The value of SL Benfica as a company was found according to the performance achieved in these five topics: financial income, popularity on social networks, sports and revenue potential on matchday, TV rights and the fact that the stadium is an asset of the club.
Text: Marco Rebelo
Photso: SL Benfica
Last update: Thursday, March 21, 2024